The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Scope marketing options and opportunities
|
|
Council objectives and departmental business plans are clarified to establish the focus of the marketing effort. Completed |
Evidence:
|
Alternative marketing options and opportunities are researched. Completed |
Evidence:
|
Key stakeholders are consulted where appropriate. Completed |
Evidence:
|
Marketing options are identified and analysed in terms of their viability and likely contribution to council objectives. Completed |
Evidence:
|
An assessment of external factors, costs, benefits, risks and opportunities is used to determine the scope of each option. Completed |
Evidence:
|
Options are analysed in terms of their likely fit with council goals and objectives. Completed |
Evidence:
|
Prepare a marketing strategy
|
|
Marketing strategies are determined in consultation with key stakeholders and are compatible with the direction, purpose and values of council. Completed |
Evidence:
|
Target markets are profiled and readily identifiable. Completed |
Evidence:
|
Marketing strategy is endorsed in line with council requirements. Completed |
Evidence:
|
Planned marketing activities are developed and scheduled within appropriate time frames. Completed |
Evidence:
|
Measurable performance targets are set and agreed with relevant parties in advance of any marketing activity. Completed |
Evidence:
|
Monitor and review implementation of marketing plan
|
|
Valid and reliable data on marketing performance is collected in line with performance targets. Completed |
Evidence:
|
Objective assessment of the marketing plan and its implementation is made by a comparison of data against defined expectations. Completed |
Evidence:
|
Information on marketing performance is made available for planning so that future developments incorporate required changes and improvements. Completed |
Evidence:
|
Scope marketing options and opportunities
|
|
Council objectives and departmental business plans are clarified to establish the focus of the marketing effort. Completed |
Evidence:
|
Alternative marketing options and opportunities are researched. Completed |
Evidence:
|
Key stakeholders are consulted where appropriate. Completed |
Evidence:
|
Marketing options are identified and analysed in terms of their viability and likely contribution to council objectives. Completed |
Evidence:
|
An assessment of external factors, costs, benefits, risks and opportunities is used to determine the scope of each option. Completed |
Evidence:
|
Options are analysed in terms of their likely fit with council goals and objectives. Completed |
Evidence:
|
Prepare a marketing strategy
|
|
Marketing strategies are determined in consultation with key stakeholders and are compatible with the direction, purpose and values of council. Completed |
Evidence:
|
Target markets are profiled and readily identifiable. Completed |
Evidence:
|
Marketing strategy is endorsed in line with council requirements. Completed |
Evidence:
|
Planned marketing activities are developed and scheduled within appropriate time frames. Completed |
Evidence:
|
Measurable performance targets are set and agreed with relevant parties in advance of any marketing activity. Completed |
Evidence:
|
Monitor and review implementation of marketing plan
|
|
Valid and reliable data on marketing performance is collected in line with performance targets. Completed |
Evidence:
|
Objective assessment of the marketing plan and its implementation is made by a comparison of data against defined expectations. Completed |
Evidence:
|
Information on marketing performance is made available for planning so that future developments incorporate required changes and improvements. Completed |
Evidence:
|